Key Technology Appoints Buffy Hagerman as Marketing Communications Manager


Key Technology, a member of the Duravant family of operating companies, announces the appointment of Buffy Hagerman as Marketing Communications Manager. Hagerman is responsible for advertising, public relations, trade show exhibits and other marketing initiatives that build awareness of the company’s high performance digital sorting, conveying and process automation solutions worldwide.

“Marketing is one important way we communicate with our customers and prospective customers – letting people know what solutions we offer, how our technology works and, ultimately, how we can improve their bottom line. We don’t look at marketing as superficial but as the first step to helping our customers succeed,” said Marco Azzaretti, Director of Marketing at Key Technology. “Buffy’s expertise in industrial B2B marketing, plus her background working with other Duravant brands, makes her a great fit for our team.”

Hagerman brings over seven years of experience in the marketing of sophisticated technology for the food processing and packaging industries. Most recently, she was Marketing Communications Manager for nVenia, another Duravant company. Prior to that, she was Marketing Communications Manager for Hamer-Fischbein, before it joined nVenia. Hagerman holds a bachelor’s degree from Bluefield University and a master’s degree in economics from the University of Manchester.

“Key is helping redefine food processing through intelligent automation. With equipment that features AI-driven software, IIoT compatibility and more, Key is ahead of the curve in every way. I am excited to be part of this industry evolution,” said Hagerman. “The COVID pandemic and current labor shortage means food processors are increasingly being asked to do more with fewer available workers. Our advanced VERYX® digital sorters, versatile Iso-Flo® conveyors and other solutions optimize product quality, increase yield and reduce labor requirements to improve operating efficiencies.”

About Key Technology, Inc.

Key Technology is a global leader in the design and manufacture of automation systems including digital sorters, conveyors and other processing equipment. Applying processing knowledge and application expertise, Key helps customers in the food processing and other industries improve quality, increase yield and reduce cost. Key manufactures its products in Walla Walla, Washington, USA; Redmond, Oregon, USA; and in Beusichem, the Netherlands.  Key offers customer demonstration and testing services at five locations including Walla Walla and Beusichem as well as Hasselt, Belgium; Sacramento, California, USA; and Melbourne, Australia; and maintains a sales and service office in Santiago de Queretaro, Mexico. Key is a Duravant Company.

About Duravant

Headquartered in Downers Grove, IL, Duravant is a global engineered equipment company with manufacturing, sales and service facilities throughout North America, Europe and Asia. Through their portfolio of operating companies, Duravant delivers trusted end-to-end process solutions for customers and partners through engineering and integration expertise, project management and operational excellence. With worldwide sales distribution and service networks, they provide immediate and lifetime aftermarket support to all the markets they serve in the food processing, packaging and material handling sectors. Duravant’s market-leading brands are synonymous with innovation, durability and reliability. Visit www.duravant.com.